Cinema Tourism will have a leading role during the next FITURs edition.
For the very first time, TV series and films tourism will count with a monographic section within FITUR with the aim of promoting film tourism in Spain, encouraging the specialized offer in different territories and regions and offloading a different kind of product that is more demanded by the public.
Game of Thrones, Black Mirror, Star Wars,… during the last years, dozens of national and international films and TV series have been shot in Spain, creating a new type of tourism: the screen tourism or film tourism.
From the 23rd to 27th January, with Spain Film Commission’s collaboration, FITUR CINE/SCREEN TOURISM will be the meeting point between two of the most important industries in Spain: tourism and audiovisual.
Screen Tourism, a new economic driver.
According to TCI Research, 80 million travellers choose their destination after seeing it on a film or TV series. This research also reveals that this figure has been doubled in the last five years.
Spain, as one of the world leaders in the touristic sector, has found in cinema tourism a call to attract a different type of traveller, eager to know the locations where their favourite films and TV series were shot. This fact, together with all the assets that the country offers, contributes to attract new shootings, showing the locations already known by the public and make new and fascinating locations known.
Among the advantages of film tourism we can highlight the opportunity to diversify the touristic offer, as well as the creation of a quality tourism that combats seasonality with a cultural offer that should last throughout the year. FITUR CINE/SCREEN TOURISM aspires to turn into an opportunity to improve national practices and a forum to create new touristic products that help the different territories and regions to explode its cinematic potential.
From The Hobbit in New Zealand to Star Wars in Canary Islands.
Counting on its own space in IFEMA’s pavilion number 2, FITUR CINE/SCREEN TOURISM will also count with an exhibition area, a networking area and another area aimed to the development of a conference agenda from the 24th to 27th January, organized by Spain Film Commission.
Within this agenda, we should mention the initiatives like the one that is going to take place on the 24th January at 10.30 under the heading “A world tour within 80 films (and some TV series)”, sponsored by Mallorca Film Commission. This panel pretends to analize successful cases such as Breaking Bad or The Lord of the Rings and how they contributed to increase the touristic offer in New Zealand and New Mexico. This event will count with the participation of Stefan Roesch, Director of FilmQuest (New Zealand), and Jesse Herron, cofounder of AlbuquerqueTourism & Sightseeing Factory (New Mexico).
During the same day, within the cycle called “Communication actors and strategies in Cinema and Tourism”, we will count with the presence of Eduard Baldris, director of the advertising agency DEC, and Eugèni Osàcar, renowned film tourism investigator and director of the master in Innovation and Tourism in Universidad de Barcelona, who will analize two spanish success cases with the speeches “Canary Islands & Star Wars. The best weather in the Galaxy” and “Barcelona, una ciudad de película: Vicky Cristina Barcelona”.
International industry will also have a gap in the conference “India: Bollywood, an international example of Cinema & Tourism” on Friday 25th January, that will count with the presence of HE Sanjay Verma, Ambassador of India in Spain, and Ramji Natarayan, Touroperator and Line Producer of Travel Masters India. The purpose of this panel will be analysing the touristic impact that the agreement recently signed between Spain and India will have to shoot many Bollywood productions in Spain.
Within the Spanish boundaries, Andalusia has become the pioneer region in film tourism through initiatives such as “Andalucía, destino de cine”. The success of this initiative will be analized during the panel “Spain: Andalusia, a cinema destination, a national example of collaboration in film tourism” that will take place on Friday at 11.00.
The day will be concluded with the panel discussion “Film Tourism. Compromise of the value chain of Cinema, TV and Tourism.”, in which many professionals of the audiovisual industry (such as Raul Verdonés, President of Grupo Secuoya, or Puy Oría, President of PIAF) will take part.