First session of the Conference about Shootings and Film Tourism, succesfully concluded
The conference has started this morning in Patio Herreriano, Valladolid, in the framework of the 63rd Seminci, counting with a large influx of professionals.
Valladolid’s Major, Óscar Puente Santiago, has welcomed this conference in Valladolid, which every year shows its compromise with cinema through the Cinema's International Week (Seminci). He has expressed that “exists a clear commitment to attract and retain talent, as well as to provide better conditions for national and international shootings in Valladolid”. He has also underlined that “Valladolid Film Office does an amazing job both locally and in collaboration with Spain Film Commission, especially in what film tourism concerns”.
Carlos Rosado Cobián, Spain Film Commission’s president, assures that “Spain is experiencing a brilliant moment: we are being able to attract lots of shootings to our country” and that “SFC works hard on the development of a Strategic Plan based on three points: to improve the current tax incentive system, to promote Spain in emerging cinema markets and to boost Cinema Tourism”. “A very important milestone is the collaboration between different institutions to get these three strategic thrusts, since the strengthening of the new lines of work with ICEX – Invest in Spain, ICAA (Instituto de la Cinematografía y las Artes Audiovisuales) and especially with the Secretary of State for Tourism through Segittur. These collaborations will be reflected in the next Fitur edition, where we are going to be able to find a new space dedicated to Cinema and Tourism: FITUR – Screen Tourism” (link to this news).
In the opening session, Jaime Montalvo (ICEX – Invest in Spain) has also participated. During his participation he has highlighted that “we are working closely with SFC in the promotion of Spain as a shooting destination in the traditional and emergent international markets, to improve the objective conditions to attract shootings such as tax incentives or the visa issuance, working together with the professional sector that provides services to the production and with the intermediaries that facilitate some aspects of those shootings”.
During his turn, Jaime Alejandre (ICAA) exposed that “this entity keeps promoting and boosting the Spanish film industry in many ways, and specially in supporting the attraction of international shootings. To this effect it is central to create an efficient one-stop shop system and particularly to improve the competitive position of the country through the increase of the incentives to the 30% and increasing the current minimum amount”. He has also announced the signature of a collaboration agreement with Spain Film Commission.
Finally, Rubén López Pulido (Secretary of State for Tourism) has addressed to the audience and underlined that they have “a clear ambition to change the touristic model of Spain and base it in the development of singular, sustainable and quality touristic products”. “This country counts with a spectacular film heritage that has to be highlighted. For this reason, from the Secretary of State for Tourism, we are putting all our efforts together with SFC to build a technological platform where the assets to develop this segment are concentrated to develop and boost efficiently film tourism” he stated during his speech.
The contents of this conference have been developed within four panels, where different professionals have participated with the moderation of SFC members.
The first panel “Funding of co-productions and international shootings in Spain” has been focused on critical issues of this activity, such as tax incentives, benefits and public grants to fund an audio-visual production in Spain. Specifically they have deepened on the important incidences of the last years and the aspects that have to be improved on the management of the incentives to attract shootings to Spain. Teresa Azcona of Aragón Film Commission has moderated this panel and expressed that “Spain has lots of assets to attract shootings, but the tax incentives have got a great importance. We have to keep working to position Spain as a competitive market in Europe”. Patricia Motilla, partner and responsible for the cultural area in Andersen Tax & Legal, has explained the technical aspects to facilitate the attainment of incentives. Continuedly, Isabel Mariscal, partner of Singular Law, has exposed the established conditions by the law to get these tax incentives for international shootings.
The second session “Calculation of the impacts generated by shootings in a territory: economic, media and touristic impacts”, moderated by Agustín Atxa of Bilbao Bizkaia Film Commission and with the participation of Dr. Luis César Herrero, professor at the University of Valladolid, who has highlighted the cultural value of film tourism: “film tourism does not appear out of the blue, it needs of effective cultural marketing campaigns and a strong complementary network”; and Javier Lacunza, NICDO’s general manager and in charge of Navarra Film Commission, has explained the methodology that they have used to study the economic impact of shootings from the last years in Navarra.
Continuedly, the third panel “International Shootings in Spain and Film Tourism” moderated by Piluca Querol (director of the Andalusia Film Commission) and it has also counted with the participation of Miguel Ruz, Babieka Films producer and member of Profilm, who emphasized the role of the film commissions as key elements for the attraction of shootings; and Fernando Victoria de Lecea, APPA member, who has insisted on that the tax rebate in Spain should match the European average and that some facilities should be given to those who come to Spain to shoot.
Finally, the fourth panel “Pitching or how to introduce and sell a territory in 5 minutes” was moderated by Víctor Lamadrid, member of Cantabria Film Commission, and it counted with the speeches of Mario López de Ávila, Innovation Director in City_Ex, who explained to us what is a pitching, how we can do it and how can we apply it to film tourism, highlighting that “the pitch must be aimed to solve a problem of our potential customer”. Thereof, Jorge Esteban Blein left us astonished introducing virtual reality and the newest technologies to the concept of pitch.