Program of activities

Spain Film Commission continues working to make from Cine-Screen Tourism a big success.

This new space created within the framework of FITUR 2019 aims to be the meeting point between two strategic industries in this country: tourism and audiovisual, to promote the destinations, boost the visits in these places, diversify the touristic offer increasing its quality and fight seasonality.

This program concretizes an intense activity orientated to discover the potential of cinema tourism. A triple axis has been structured:

  • Cinema tourism. Better national and international practices: India, New Zealand, United Kingdom, Croatia, Czech Republic and Andalusia.
  • Products and touristic routes. The opportunities that Cinema Tourism offers to develop new touristic products and the development of new touristic routes in these territories.
  •  Spain Film Tourism Awards: productions that help in the touristic development of Spain will be distinguished and international ambassadors for Spain Film Commission will be announced.

The program and the latest developments of this section of FITUR can be followed in our website: http://shootinginspain.info/es/cine-y-turismo

This initiative was made possible thanks to the collaboration of many key actors: FITURFilmQuestSecretaría de Estado de TurismoMinisterio de Cultura y DeporteICEX-Invest in SpainVisitBritainTourism IrelandCentro Portugal Film CommissionTirol Film CommissionFilming in CroatiaProducers Guild of IndiaPROFILM y APPA, among others.

You can download the provisional agenda here or just check it as it follows.


Provisional agenda

FITUR CINE / SCREENTOURISM

23th – 27th January, IFEMAPavilion 2

Wednesday, 23rd January 

"SCREEN TOURISM, GOOD PRACTICES"

11.30 - 12.30 BOLLYWOOD DANCE WORKSHOP

· Suresh Singh. Director. SS Dance Company.

 

16.00 - 17.00 SCREEN TOURISM: "Madrid, a film destination".

Presenta: City of Madrid Film Offfice

 

17.00 - 18.00 SCREEN TOURISM: "Castilla La Mancha"

Presenta: Castilla La Mancha Film Commission 


Thursday 24th January

“CINEMA TOURISM, A STATE ISSUE WORLWIDE”

10.00-10.30 FITUR CINE-SCREENTOURISM. A bridge for the development of two key sectors in today’s world.

· Ana Larrañaga, Director of FITUR 2019

· Carlos Rosado, President of Spain Film Commission.

 

10.30-11.30 SCREEN TOURISM: A tour around the world within 80 films (and some TV series) Vol.1. Products. Sponsors: Fundació Mallorca Turisme - Mallorca Film Commission.

Presents: Paula Ginard, Island’s Tourism Director, Consell de Mallorca.

Coordinates: Pedro Barbadillo, Director of Mallorca Film Commission.

Case Studies:

. "Key Learnings in Film Tourism: New Zealand and beyond"  Stefan Roesch, Director de FilmQuest  Nueva Zelanda

· “BaD Tourism”. Jesse Herron, Co-Founder AlbuquerqueTourism & Sightseeing Factory (AT&SF). New Mexico, USA.

12.00-12.30 SCREEN TOURISM IN SPAIN. A STATE ISSUE.

Presents: Carlos Rosado, President of Spain Film Commission.

Coordinates: Isabel Oliver, Secretary of State in Tourism. Ministerio de Industria, Comercio y Turismo.

Participants:

· Silvia López Ribas, General Assistant Director of Taxes on Legal Persons. Ministerio de Hacienda.

· Jaime Montalvo, Project Manager in ICEX-Invest in SpainMinisterio de Industria, Comercio y Turismo.

· Jaime Alejandre, Vocal Adviser. ICAAMinisterio de Cultura y Deporte.

 

12:30-13:30 CINEMA TOURISM: A tour around the world within 80 films (and some TV series) Vol.2. National strategies. Sponsors: Fundació Mallorca Turisme - Mallorca Film Commission.

Presents: Cosme Bonet, Economy, Treasury and Tourism Councilman, Consell de Mallorca

Coordinates: Rubén López Pulido, Deputy Director os Touristic Development and Sustainability. Secretaría de Estado de TurismoMinisterio de Industria, Comercio y Turismo.

Case Studies:

· VisitBritain: Marketing Britain to the world. Emma Wilkinson, Senior Brand and Customer Marketing Manager at VisitBritain.

· How to Capitalize on Film Production in Tourism: Czech Republic Case Study. Jiri Duzar, Assistant director at CzechTourism USA & Canada, Czech Republic.

· “Game of Thrones- Bridging the fantasy with the reality“. Brian Twomey, Head of Content and Marketing Communications, Tourism Ireland.

 

13:30-14:30  FILM TOURISM: “Valladolid”Presents: Valladolid Film Office.

 

16:30-17:45 COMMUNICATION ACTORS AND STRATEGIES IN CINEMA AND TOURISM.

Organizes: Festival LANDING MADRID of communication and tourism.

Sponsors: City of Madrid Film Office.

Coordinates: Ángeles Vacas, City of Madrid Film OfficeAyuntamiento de Madrid.

16:30 Presentation: Stephan Roesch, Film Quest.  "How to create a film tourism strategy".

17.00 Case Studies:

· Eduard Baldris, DEC BBDO. “Canarias & Star Wars. Best weather in the galaxy”.

· Eugeni Osácar, CETT-UB. “Barcelona, una ciudad de película: Vicky Cristina Barcelona”.

 

17:45-18:45 CINEMA TOURISM: “Comunitat Valenciana”. Presents: Turisme Comunitat Valenciana.


Friday, 25th January

“CINEMA AND TOURISM, TWO INDUSTRIES AIMED TO GET ON”

10:00-10.30 INDIA: BOLLYWOOD, international example of Cinema & Tourism.

Moderates: Guillermo Rodríguez, Fundación Casa de la India

Sponsors: Air India.

Participation:

· HE Sanjay Verma, Ambassador. Embajada de India en España.

· Ramji Natarayan, Touroperator and Line Producer. CEO Travel Masters India.

 

10.30-11:00 SFC FITUR CINE Award for the audiovisual production that best promotes Spain as a touristic destination. 2019.

 

11.00-11.30 SPAIN: ANDALUSIA, A CINEMA DESTINATION, national example of collaboration in Screen Tourism.

Moderates: Piluca Querol, Director Andalucía Film Commission.

Participate:

· Andalusia Tourism. Junta de Andalucía.

· Asociación de empresas Andalucía.

 

11.30-12:00 AWARD FOR THE AUDIOVISUAL PRODUCTION THAT PROMOTES SPAIN AS A TOURISTIC DESTINATION.

 

12:00-13:30 SCREEN TOURISM. The commitment of the value chain of Cinema, TV and Tourism.

Coordinator: Juan Manuel Guimeráns, Vice chairman of Spain Film Commission. Coordinator of Valladolid Film Office.

Panel discussion:

· Puy Oria. President of PIAF.

. Raúl Berdonés. President of Grupo Secuoya.

· Fernando Victoria de Lecea. Representant of PROFILM.

· José Jaime Linares, President of APPA.

· Emilio Gallego, General Secretary of FEHR.

· Ramón Estalella, General Secretary of CEHAT.


Saturday, 26thJanuary

“SCREEN TOURISM, GOOD PRACTICES IN SPAIN”

11.30-12.30 BOLLYWOOD DANCE WORKSHOP

· Suresh Singh. Director. SS Dance Company.

 

13:00-14:00  CREATION OF A CINEMA TOURISTIC PRODUCT. Presentation of good practices by different Film Commissions and Film Offices members of Spain Film Commission.


Sunday, 27th January

“SCREEN TOURISM, GOOD PRACTICES IN SPAIN”

11.30-12.30 BOLLYWOOD DANCE WORKSHOP

· Suresh Singh. Director. SS Dance Company.

 

13:00-14:00  CREATION OF A CINEMA TOURISTIC PRODUCT. Presentation of good practices by different Film Commissions and Film Offices members of Spain Film Commission.

 

Sponsors

Fundació Mallorca TurismeMallorca Film CommissionAir India


Institutional support

Secretaria de Estado de Turismo


Collaborators

Air IndiaEmbajada de India en EspañaFundación Casa de la IndiaAndalucía Film CommissionValladolid Film OfficeTeatro Flamenco de Madrid


Participate

ICEX-Invest in SpainMinisterio de HaciendaICAAVisitBritainCzechTourismTourism IrelandFestival LANDING MADRIDFilmQuestAlbuquerqueTourism & Sightseeing FactoryTurismo de AndalucíaMovistar +PROFILMAPPAFEHRCEHAT, PIAF, Grupo Secuoya.

#ShootinginSpain #ScreenTourism