IFEMA & Spain Film Commission renew their collaboration agreement for FITUR CINE 2020


The monographic section, specialized in film tourism, will promote a high demand segment in the whole world for the second consecutive year.

FITUR 2020 will take place at Feria de Madrid from January 22nd to 26th of and will be organized by IFEMA.

Eduardo López Puertas, IFEMA's managing director, and Carlos Rosado, president of Spain Film Comission (SFC), have signed a collaboration agreement to continue,  for the second year in a row, with the monographic section specialized in film tourism: FITUR CINE/SCREEN TOURISM. This section is organized by IFEMA in collaboration with SFC, and will be held in the next edition of FITUR 2020, from January 22nd to 26th.

Film tourism has gained special relevance in Spain and around the world, that's why this segment is considered a valuable way to develop tourism industries, and to spread the image of Spain as it really is.

Being one of the world leaders in the tourism sector, Spain has found in this niche a high value opportunity that contributes to the constant improvement of the sector's competitiveness and the diversification of the economy

This phenomenon, together with the obvious features that Spain has, increases intrest in new shooting locations while promoting locations already known by the general public. All the while this makes new tourist resources known.

After the last edition's success, FITUR CINE / SCREEN TOURISM will once again have its own space with major improvements to promote a segment that is increasingly in demand and connect the tourism and audiovisual industries.

The main objective is to connect both industries to create touristic products and itineraries while promoting more shootings and filming. FITUR CINE / SCREEN TOURISM aims to create an opportunity to improve national practices and a forum that will allow for the creation of new tourism products that help many territories exploit their cinematic potential


During FITUR's last edition, a program was presented aimed at enhancing the relationships between film and tourism professionals. Proposals for the development of  tourism products were also focused on. Distinctions were awarded to key people and audiovisual products for the two industries.



FITUR 2020 will be the international meeting point for tourism professionals and will once again become a leading event for receptive and issuing markets in Latin America. In its last edition it attracted 253,000 participants and held more than 9,150 business encounters.

Spain Film Commission is a non-profit organization that brings together the Film Commissions and Film Offices of our country. Since 2001 it's a leading destination for audiovisual filming industries and has been a pioneer in analyzing and showing the relationship between audiovisual and tourist industries. Since its creation and thanks to various initiatives, it has created a work environment within a unique entity.

IFEMA & Spain Film Commission renew their collaboration agreement for  FITUR CINE 2020